Established and Incorporated in 1997 in Sydney, Australia, AWC Australia is a fully licensed wine export consolidator.
Led by Lester Solden, a former International Banker, with over 30 years business experience in the Asian region alone, the company has evolved as a provider of exclusive products and portfolios from boutique wine producers from a large diverse number of regions directly to importers and retail groups.
As the business has developed across several countries in the Asian region, key to its success has been the establishment of strategic supply chain partnerships with major importers and internationally renowned retail groups directly importing.
Forging strategic supply chain partnerships with major wholesale and retail organisations importing directly, has become the central focus of activity, and relationships continue to develop with a number of the world’s leading retail and wholesale companies including DAIRY FARM INTERNATIONAL, METRO AG, and WALMART as well as a number of locally owned developing retail organisations.
Across the Asia region, wine category development, although still fragmented, continues to require assistance to develop, as interest in wine expands among local consumers. AWC plays an important role working with its key established strategic partner relationships in different countries, assisting with their wine [and now food] category development, and contributing with our commitment and expertise for the identification and procurement of exclusive brands, analysis, merchandising, marketing ideas and staff training etc.
A major expansion of the Group in the last few years into the export of food products [gourmet foods, especially for kids, pastas, sauces, juices, and water from Australia and Italy] to Asia has created and reinforced relationships with many of our existing and prospective strategic partnerships. A further extension of this recently has been the development of a consolidation service ex Bangkok with a range of original Thai food products to Asian markets.
The recent association with a group of seafood divers in Eastern Australia, AWC Seafood, will further enhance the company’s ability to grow its relationships, now licensed to export into the Asian markets, with a range of premium live wild caught seafoods [ abalone, lobster and crab] providing the quality assurance and continuity of supply constantly demanded from the rapidly increasing number of consumers across the region, wary of product quality standards.